Expertise & Solutions
GTM Strategy
I build scalable go-to-market strategies tailored for startups entering mid-market and enterprise domains, ensuring long-term revenue foundations.
Pipeline Audit
I perform deep-dive analyses of your current sales activities to pinpoint friction, optimise funnel conversion, and eliminate revenue leakage.
Process Design
I engineer repeatable sales methodologies and playbooks that empower your team to drive consistent, high-quality growth across all cycles.
CRM Optimization
I handle HubSpot configuration and workflows to ensure your CRM delivers data integrity and actionable insights for leadership decisions.
I can also help with mentoring, sales coaching, general advice, and much more.
EXPERIENCE
Proven Impact
Insurtech / Logistics
Repositioned sales narrative and supported £200k–£3m+ enterprise deals across major retailers
Customs SaaS
Built go-to-market foundations from zero, including ICP, sales process, and pricing
Technology Platform
Optimised HubSpot, pipeline structure, and sales materials, and implemented a repeatable sales process playbook
Engagement Models
01 / Fractional Sales Leadership
Deeply integrated expertise for founders ready to transition from founder-led sales to a professional commercial function. I drive strategy and team management with high-stakes accountability.
02 / Pipeline & Strategy Sprints
Intensive audits and tactical designs for CRM workflows, lead generation pipelines, and enterprise deal stages. Building the repeatability needed for high-velocity revenue growth.
03 / Executive Advisory
Hands-on support for specialised enterprise deal execution and market positioning. I act as a tactical partner for CEOs navigating complex negotiation cycles.
"I provide the fractional leadership needed to bridge the gap between early-stage inconsistent revenue and enterprise-scale repeatable growth."
Let’s Drive Growth
Ready to scale your SaaS revenue with a repeatable sales engine? Connect with me to discuss how fractional leadership can fix your pipeline and close enterprise deals.